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The Branding Agency & AR (Augmented Reality) – Main Tips to Implement It

In the past the brand design, branding agency concept ruled. Nowadays, after the physics became nonlinear and more quantum based, the branding agency has now become more experiential vs. just brand identity designs. So, in the past looking for an open market, placing your product and/or start intrusively shouting your offer was the best way to do marketing, moving forward to the industrial era it became more cold call system than strategy itself. As time goes by we have been living a phenomenon of exponential acceleration of things and thanks to that exponential theory (Moore’s law) the more it moves forward the wider the leap in time, it correlates and side by side with cosmos enlargement theory by astrophysics.Having into account our daily lives and daily routines, if we manage to remember, back in 1938, Mr. Buckminster Fuller for the first time introduced a very quirky word called ephemeralization which means among other meanings, the trends of “doing more with less”, a term mostly used in chemistry, health and obviously the industrial field. Stanislaw Ulam, little bit later in 1958, wrote a publication which was based on a conversation he had with John von Neumann where the main topic was the acceleration progress of our technology and how it influences human life. Later on, Hans Moravec was the first one to generalize Moore’s law in order to make predictions about the future of artificial life, Hans was computer scientist and futurist. Moore’s law talks about exponential growth patterns within and in the complexity of integrated semiconductor circuits. Based on Moore’s ideas, Moravec extend the scope to it into other modern and future forms of technology, particularly Robots and how they evolve into an ever more intelligent specie, moving further to the mere integrated circuit theory.Because technology and religion (beliefs not dogmas) influence the way people see the world and indeed shapes our attitude and as some other sociologists say it helps create, maintain or make disappear entire cultures and this way civilization we can see the level of current technology influence is so high that sometimes we cannot notice, otherwise you might remember James Burke and his TV series Connections (1978), later on: sequels Connections² (1994) and Connections³ (1997) where it was mentioned for the first time the conventional linear and teleological view of historical progress. It’s just today and now we must discuss based on quantum and other theories that look forward to connect to other forms of perceptions, linking this way senses and technology until it goes to more subtle levels we cannot understand yet.Branding and marketing are facing nowadays new ways to integrate messages into people’s perception and the graphic design agency is this way searching for more interesting brand marketing strategies. The new branding strategy agency will be the one who can integrate marketing and branding via super tools to expand the stimulation of our senses and taking us to new level of perceptions. That will be the new creative marketing agency of the future.Top branding agencies are now betting for micromoments (thanks to Google!), not anymore, intrusive cold calls and/or direct sales. It is now the brand experience or micro moments, it is the journey through the purchasing process that has apparently more value than the purchase itself although is the opposite. The product branding strategy is simply following what the branding in marketing corporate branding strategy is dictating, therefore, the design and branding agency leverage the creative designs to bring forth new levels of experiences.The new “branding a company” will not merely want to be one of the best branding agencies, just branding a product. The branding advertising agency of the future will include positive values into their brand marketing strategy, therefore, we will not only do branding and identity just for the sake of doing branding but in order to leave a transformational message to the mankind and help them grow.Ideas to implement AR to branding.In the past, branding a business with the help of a branding and design corporate branding agency started by creating a brand of course and this is something any creative design agencies, design branding agencies or corporate branding companies used to do.
It should and exclusively start by understanding ourselves. An honest and sincere understanding of who you are, your strengths, weaknesses, potentialities. This require deep and systematic silence in order to penetrate deep levels of inner intelligence and understanding both of our inner nature and nature around us. Great changes happen in silence, never amidst the noise.
Observe nature. Mother nature is the best teacher we can have in order to create similar experiences via artificial devices. Most of us, almost all startups I know, are so focused on generating profits that they even forget to honestly take care of themselves; sadly, enough, once they achieve their financial, material goals, etc. (if they manage to achieve it) they are sick and can’t enjoy what the results.
We are always jumping up and down between either artificializing nature or humanizing artificial things, say, devices, isn’t this a contradiction? Best idea in this is to understand the real value of nature and the real value of human nature and the real value of that interaction.
Therefore, the brand design company must adjust as much as possible the new advertising agency branding paradigm: The human being as the main subject not the product, service or idea itself. Understanding the human being behind the device is of utmost importance, nowadays we talk about UX or user experience, it should go beyond that UX, beyond the simple subject-object interaction. Just like physics classification has different shares of categories from a gross into a subtler levels or covers, just like onion rings, this way we should see this whole thing from a holistic point of view.
Brand marketing companies must delve more into the heart and soul of the brand identity work. Marketing and branding companies and even top advertising agencies must not think only of the money but of a more transcendent work that goes beyond a simple brand positioning strategy.
Augmented Reality enable the end user to position or place any life-size 3D model into any specific environment either with trackers or not. Therefore, it enriches our cameras feed and fill it with any contextual information released by the source. So it aligns reality with your mobile, laptop, etc. Great study cases to carefully analyze is the British Museums’ Ancient Egyptian trail or The Augsburg Display Cabinet at the John Paul Getty Museum.
Does it take lots of resources to implement (budget)? Are you or your advertising and branding agency following a marketing branding strategy? Disney for example, is using AR for interactive book coloring series and for promotional purposes such as the Star Wars Weekends (SWW).
Is this experience looking forward to engaging more or creating more brand awareness as part of a defined brand strategy consulting outlook? AMC Theatres use AR in order to engage moviegoers and this way interact with different engaging items such as promotional movie posters by using their phones or tablets.
In what stage fit AR in the sales and marketing funnel? How can it boost that specific stage? Volvo for example used AR in order to nurture their prospects base before launching XC90 in 2015. Volvo wanted to show the cutting-edge design behind this model by letting know the most important and interesting capabilities of the XC90. The wanted prospects download the “Volvo Reality” app in order to end users check and delve inside of the car system, go for a virtual drive highlighting its main and nice features along the way.
What you offer must be something, outer nature doesn’t have, otherwise is a waste of time. For example, City University London has implemented cARe. As a Jisc-funded project, the idea behind is to provide a simulated clinical training to nurses to support patient care. You must download the cARe app an iPad that is usually loaned and a headphone splitter so students can concurrently access and listen to a resource. The resources that students had access to were adapted, converted and further developed from the CeTL website (a City University resource that offers learning resources related to clinical and communication skills).
Get yourself centered. Yes, you first. Do research, plan, execute, measure, learn and try again.
Branding and marketing companies, brand management consulting agencies, marketing and advertising firms, brand consulting firms, branding corporate identity specialists and creative advertising agencies can use advertising and branding AR in order to engage its target to more premium packages by using AR branding strategies in virtual marketing. For example, Marriott gives you the experience of teleportation. Teleporter VR Program uses a 4D sensory experience in order to immerse into travelers’ real travel experiences. The database is full of different travelers’ personal stories and experiences when traveling different destinations around the world. Therefore, the story created by the user’s experiences is in a shareable mode.

Government Auctions – Bargain Hunter Haven

Looking for a cheap place to buy stuff?If you are still searching, perhaps you haven’t stumbled on government auctions yet. Whether you are looking to buy affordable clothes, cars, computers, phones, jewelries, furniture, homes, etc. you are sure to find a thing you want in these auctions.There are virtually thousands of these items that fall into government hands every day through confiscations, repossessions, foreclosures and raids. Ever wonder where they all go?Since it is very expensive to store all these items, they are sold to the public in government auctions. This is beneficial to many individuals and businesses especially in today’s economy.Families can secure homes, cars and other necessities. Luxury items can also be bought here like planes, yachts, designer clothes, luxury cars, etc. All sold at a fraction of their original market price. Your favorite bargain center surely can’t compete.Not sure where government auctions take place?Public ones are usually announced in your local paper’s classified ads and in local radio and TV stations. You can also contact your local auction house and request to receive notification of upcoming pubic biddings via post.The most convenient way of getting notifications is through e-mail which you can sign up for through websites that specialize in providing members with listings and access to government auctions online. It is also possible for you to place your bids through the Internet as long as you are a resident of the United States.When you sign up for online auction sites, make sure to read through the terms and conditions as well as the privacy policy.

Top 5 Advantages of Applying for an Online Payday Loans

Payday loans have been proved as a boon for those who are out of cash when there is real need of money. There are certain times in life when you have an emergency payment coming up and you are out of money. Such times you can always look for cash advance loans.Here below are listed some advantages of online payday loans:
Easier Option for Extra Cash: Payday loans can benefit in lot of instances when you are really in need of that extra cash. We often find ourselves in such occasions that we are short of some money to close some emergency dealings or payments. At such times, you can always opt for an online cash advance loans services providing authorities or banks which are the most easy and best form to get advance cash instantly. If you are eligible for some initial requirements then it is an easier task to obtain the payday loan.
Short-Term Loan for Low Amount: Online payday loans are almost similar to personal loans except the fact that payday loans are much lower in amount and taken for a short-term period. The lower maximum loan amount for a payday loan is decided by the lender. So it would be wise to look out for lenders who will provide you the payday loan amount that you are seeking so you don’t have to pay that extra interest on that extra amount. Such advance loans are given to the people who prove their eligibility to pay back mostly decided through their monthly income. In comparison to other forms of loans, online payday loans are of short-term period that lasts for some few weeks until you get your next pay check. And thus, such type of loan is known as Payday loan. In certain cases, the loan term may exceed for qualified applicants. One can easily get such loan from an online payday loan lending company easily, since such loans are mostly small amount and are considered to be of very low risk.
Instant Cash: The best part of an online cash advance loan is that they give you instant cash once you fulfil their eligibility requirements. The creditor if passed the requirements as a genuine applicant would get the loan amount directly debited to their back account within a single day of applying. Commonly people go for online loans in emergency such as health problems, urgent rent or other bill payments or other factors where they are out of cash and need immediate money. Because of such features, such type of loans is considered as an excellent option to go for when in need of urgent advance cash.
Online Loan Application: The benefit of an online loan application is that it needs only some requirements. One of the requirements is that the applicant must have a decent job and a fixed monthly income. The applicant also needs to be working for minimum of half a year and with a decent bank account. The applicant should be of legal age. Applying online makes the whole process hassle free and instant. Once you apply for a payday loan online the lending company executives will reach you personally and help you get the loan instantly.
Credit History not taken into account: The best advantage of an online cash advance loan is that you don’t need to worry about your bad credit history if any unless it’s much worse. That is because generally payday cash advance loans are of very small amount with less risk.
Keeping in mind these advantages, one can always opt for online payday cash advance loan when in need of urgent cash at emergency situations. Online payday loan lenders are always willing to give away loan instantly. So stop waiting and apply now.